Where Good Ideas Come From
- Author: Steven Johnson
- ModelBook
- Reward Points:100
- Availability:In Stock
-
KSH299.00
A fascinating deep dive
on innovation from the New York Times bestselling author of How We Got To Now
and Farsighted
The printing press, the pencil, the flush toilet, the battery—these are all
great ideas. But where do they come from? What kind of environment breeds them?
What sparks the flash of brilliance? How do we generate the breakthrough
technologies that push forward our lives, our society, our culture? Steven
Johnson's answers are revelatory as he identifies the seven key patterns behind
genuine innovation, and traces them across time and disciplines. From Darwin
and Freud to the halls of Google and Apple, Johnson investigates the innovation
hubs throughout modern time and pulls out the approaches and commonalities that
seem to appear at moments of originality.
278 Pages
6 – 7 Hours to read
80k Total words
About this Book | |
No. of Pages | 278 |
Hours to Read | 6 – 7 |
Total Words | 80k |