Unlock the key to building successful businesses in challenging international markets.
Why
do so many investors fail in frontier and emerging markets? How can
entrepreneurs increase their odds of success in developing economies?
In
The Culture Key, Curt Laird explores the idea that entrepreneurs and
investors in these markets struggle not because they lack business
acumen, but because they do not develop intercultural intelligence.
Laird
is a seasoned entrepreneur who has worked in over 30 countries and
built successful businesses in Afghanistan - including a billion dollar
mobile phone company. In this book, he unpacks the underlying cultural
principles that govern business in these geographies and offers a
roadmap forward.
The book introduces the Belief Tool - a lens to
identify, interpret, and respond to the cultures in new markets. If you
can decode the dominant worldviews, cultural dimensions, and mindsets
that shape people’s behavior, you can navigate cultural minefields with
confidence - whether you’re determining where to invest, negotiating a
critical deal, or building a high-performance team.
Laird also
digs deep into common cross-cultural challenges, providing frameworks
that Western business leaders can use to inform the way they deal with
customers, employees, clients, and other stakeholders in frontier
markets.
Combining on-the-ground stories with actionable
insights, The Culture Key is a must-read for anyone who wants to find,
build, and manage thriving businesses around the world.
About this Book
|
No. of Pages |
250 |
Hours to Read |
9 hrs |
Total Words |
20k |
Exchange Property
|
Preferred Exchange Author |
None |
Preferred Exchange Genre |
Business |
Preferred Exchange Location |
Kawangware |